about us

At Ortiz Flooring Inc, we believe great flooring starts with honest guidance and ends with work we personally stand behind. We are more than installers, we are advisors committed to helping our clients make confident decisions and achieve results that last.

From Passion to Profession:
The Journey of Ortiz Flooring Inc.

Álvaro Ortiz, Founder & Owner

From Construction to Passion: Our Journey

I started working in construction in my twenties, and from the very beginning, there was nothing more rewarding than seeing a project completed from start to finish. Early on, I knew my goal was to build something of my own within the construction industry.

Sixteen years ago, my brother and I began specializing in flooring, and I’ve never looked back. Flooring quickly became more than just a trade for me — it became a passion. I truly enjoy what I do and take pride in every project we complete.

Why Experience Matters in Flooring

I believe that when choosing a flooring contractor, customers should look for someone who is experienced, trustworthy, and properly insured, with strong references from past clients.

Experience matters, and my training has come entirely from hands-on work in the field. After 16 years in this industry, I firmly believe there is no substitute for real-world experience.

Our Process: Clear & Transparent

Once a client reaches out, we schedule a complimentary on-site estimate. This allows us to provide an accurate quote, discuss material options, review project details, and set a clear timeline to begin the work.

I encourage customers to ask questions — about material options, warranties on materials and labor, project duration, and overall cost. Clear communication is key to a successful project.

The Ortiz Flooring Difference

At Ortiz Flooring Inc, we provide free estimates, competitive pricing, and a wide selection of high-quality carpet and flooring samples to choose from. Our goal is to deliver excellent value without compromising quality.

Genuinely enjoy meeting new customers. Every project presents a new challenge, and providing excellent customer service is what I do best. My customers’ needs always come first, and I treat every job with the care and attention it deserves.

The company's why

To guide and deliver flooring projects with integrity, craftsmanship, and personal accountability helping our clients make confident decisions and enjoy results that stand the test of time.

Every project we take on is approached with responsibility, transparency, and attention to detail. From the first consultation to the final installation, we remain directly involved, ensuring that every recommendation and every step of the work reflects our standards and our name.

The strategic direction

To become the flooring company of reference in our communities across North Carolina, recognized for the trust we build, the guidance we provide, and the responsibility with which we stand behind every project.

Our recognition as a Nextdoor Neighborhood Favorite 2025, and our excellent rating in Thumbtack, Google and BBB reflects the strong relationships we’ve built with homeowners and property owners throughout Durham, Cary, Chapel Hill, Apex, Morrisville, Carrboro, Pittsboro, Holly Springs, and Fuquay-Varina communities where reputation, reliability, and word-of-mouth truly matter.

our values

Ortiz Flooring Inc, we believe great flooring starts with honest guidance and ends with work we personally stand behind. We are more than installers, we are advisors committed to helping our clients make confident decisions and achieve results that last.

Integrity We give honest advice and recommend only what truly fits each client’s needs.

CraftsmanshipWe take pride in delivering quality work that is built to last.

Personal AccountabilityWe personally stand behind our work and take responsibility for every result.

TrustWe earn confidence through consistency, transparency, and follow-through.

Community CommitmentWe serve our local communities with respect, professionalism, and long term dedication.