Alvaro Ortiz | Owner of Ortiz Flooring Inc.

Meet the visionary behind Ortiz Flooring INC., where luxury meets craftsmanship. With a passion for creating exquisite flooring solutions, our founder has dedicated years to mastering the art of flooring design. Combining innovation with tradition, Ortiz Flooring INC. stands as a beacon of quality and elegance in the industry. Discover the story of our journey and the commitment to excellence that drives us forward.

Why Do Hardwood Floors Gap in Winter? What Triangle Homeowners Should Know
Nov 6, 2026 · Blog

Why Do Hardwood Floors Gap in Winter? What Triangle Homeowners Should Know

Small gaps that appear between hardwood boards during cold months and close up again when spring humidity returns are a normal part of seasonal wood movement. Because natural timber continuously adjusts to its surrounding environment, indoor heating during North Carolina’s winter season naturally causes boards to release moisture and shrink slightly underfoot. However, larger gaps that remain open year-round or show signs of board distortion deserve a thoughtful conversation with your original installer or the flooring manufacturer.

Hardwood Flooring in Durham, NC: Choosing, Installing and Living With Natural Wood Floors
Oct 27, 2026 · Blog

Hardwood Flooring in Durham, NC: Choosing, Installing and Living With Natural Wood Floors

When homeowners ask me about upgrading their living spaces, hardwood flooring Durham NC searches often reflect a desire for natural warmth, architectural character, and enduring appeal. Over my two decades as a flooring contractor, I have worked with homeowners throughout Durham, including Trinity Park, Hope Valley, Old West Durham, and Southpoint. One constant remains unchanged: genuine wood floors continue to define fine North Carolina interiors.

Flooring Contractors in Raleigh, NC: Hardwood & LVP Installation Guide for Raleigh Homes
Oct 22, 2026 · Blog

Flooring Contractors in Raleigh, NC: Hardwood & LVP Installation Guide for Raleigh Homes

When planning a home update in the Capital City, evaluating flooring contractors in Raleigh, NC is one of the most critical steps you will take. Whether you are replacing worn living room surfaces near North Hills, upgrading a primary suite in Brier Creek, or modernizing an open-concept floor plan in Oakwood, choosing the right material—and the right installation team—directly impacts your daily comfort and the long-term performance of your floors.

Premium Hardwood Flooring & Modern Solutions in Apex, NC: Craftsmanship for Your Home
Oct 19, 2026 · Blog

Premium Hardwood Flooring & Modern Solutions in Apex, NC: Craftsmanship for Your Home

Choosing hardwood flooring in Apex, NC starts with understanding your home. From homes near Salem Street to newer neighborhoods in western Apex, homeowners have a wide range of flooring styles and practical needs. When renovating main levels, primary suites, or open-concept living zones, selecting the right surface material—and the right installation team—is one of the most critical decisions you will make for your property.

Premium Flooring Contractors in Cary, NC: Craftsmanship & Modern Solutions for Your Home
Oct 13, 2026 · Blog

Premium Flooring Contractors in Cary, NC: Craftsmanship & Modern Solutions for Your Home

Cary, North Carolina, is known for its master-planned neighborhoods, exceptional quality of life, and thriving residential communities. From established homes near Prestonwood and Lochmere to newer custom builds in West Cary, local homeowners take pride in maintaining and elevating their living spaces. When you renovate main levels, primary suites, or open-concept living areas, choosing the right material—and the right team from among the flooring contractors in Cary, NC—is one of the most important decisions you will make for your property.

How to Protect Your Flooring Investment for Years
Jul 29, 2026 · Blog

How to Protect Your Flooring Investment for Years

Replacing or upgrading the floors in your home is one of the most rewarding improvements you can make. New floors elevate your living space, enhance indoor comfort, and add significant long-term value to your…

Real Flooring Projects: Before & After Transformations
Jul 27, 2026 · Blog

Real Flooring Projects: Before & After Transformations

When homeowners think about replacing their floors, the immediate excitement usually comes from the visual change—replacing stained, outdated surfaces with modern, beautiful materials. However, as a flooring professional who has guided clients across Raleigh,…

Carpet, Hardwood or LVP? An Honest Contractor's Opinion
Jul 18, 2026 · Blog

Carpet, Hardwood or LVP? An Honest Contractor's Opinion

In my 20-plus years of serving families across the North Carolina Triangle, I have walked through hundreds of living rooms, bedrooms, and busy hallways. During almost every single home consultation, the same core question…

What to Expect During a Flooring Installation Project.
Jul 13, 2026 · Blog

What to Expect During a Flooring Installation Project.

Replacing your floors is one of the most transformative home improvement projects you can undertake. It changes the look, the feel, and even the air quality of your home. However, as a professional who…

LVP Installation: What You Must Know Before Installing Your New Floors
Jun 15, 2026 · Blog

LVP Installation: What You Must Know Before Installing Your New Floors

Luxury Vinyl Plank (LVP) has taken the home improvement world by storm. In communities across Raleigh, Durham, Cary, and Morrisville, homeowners are constantly choosing LVP for its gorgeous hardwood aesthetic, incredible scratch resistance, and…

What Our Clients Say

I couldn't be happier with Ortiz Flooring. We are listing and needed carpets replaced and scratched on our difficult floor 'fixed' somehow. They offered to remove carpets before the painters came in…

★★★★★
Kristoffer Mailepors
Google
September 28, 2026

Wonderful work! Amazing service, absolutely amazing job

★★★★★
Shelby Campbell
Google
September 23, 2026

They did a great job replaced carpets with vinyl flooring. Very professional and cleaned up well after the installation. Highly recommend

★★★★★
Benjamin Samuel
Google
September 7, 2026

We had the pleasure of having Ortiz Flooring in Durham NC to install our luxury vinyl plank floors in our home. The crew did a magnificent job! They were very professional, knowledgeable, punctual…

★★★★★
Carlotta Dunagin
Google
August 12, 2026

The whole Ortiz Flooring team was great to work with! I really appreciated Alvaro answering all my questions and helping me make the best choice based on what I needed, liked, and could afford. My…

★★★★★
Katelan Frye
Google
August 8, 2026

We had a great experience with Alvaro Ortiz. He was very professional. Got the work done very quickly and very well. We installed LVP flooring with him. Would definitely recommend and use him again…

★★★★★
Elizaveta Dolgikh-Gilmore
Google
August 7, 2026

They did an amazing job on our flooring job. We had a whole house project, including hardwood on the first floor, new carpet upstairs and hard flooring in the office. They also pulled up carpet from…

★★★★★
Emily S
Better Business Bureau
August 4, 2026

Wonderful crew, incredible finished product

★★★★★
Laura Dellicker
Google
August 3, 2026

I highly recommend Alvaro and his wonderful team! They met all my needs, and the new floor looks beautiful. Thank you, Kristin, for the clear pricing. And thank you, Diego and Max, for the amazing…

★★★★★
Manav Maneesh
Google
August 2, 2026

Really great crew, and I could not be more pleased with the finished product. They ripped up all the upstairs carpet and replaced with LVP

★★★★★
Laura D
Better Business Bureau
July 23, 2026

Had a great experience with Ortiz Flooring! They installed hardwood in our entire upstairs before we moved into our new house. Things that stood out to me: They were able to get our floor installed…

★★★★★
Justin Bradley
Google
July 3, 2026

Alvaro and his team at Ortiz Flooring were absolutely first class from start to finish. They completely repaired the hardwood floors in our guest room and seamlessly matched the stain to the rest of…

★★★★★
Aubry Carmody
Google
July 1, 2026

Alvaro got me on his calendar almost immediately. The service was quick and efficient!! I let them work on two rooms while I was at work, which was really nice. The guys replaced the subfloor…

★★★★★
Kelsey Peps
Google
June 30, 2026

Had a great experience with Ortiz Flooring! They installed hardwood in our entire upstairs before we moved into our new house. Things that stood out to me: They were able to get our floor installed…

★★★★★
Justin B
Better Business Bureau
June 29, 2026

Alvaro and his team at Ortiz Flooring were absolutely first class from start to finish. They completely repaired the hardwood floors in our guest room and seamlessly matched the stain to the rest of…

★★★★★
Aubry C
Better Business Bureau
June 26, 2026

We had a really great experience with Ortiz flooring! We needed our oak floors refinished and they did a really beautiful job. They actually went above and beyond what we originally asked and all for…

★★★★★
Ren
Google
June 26, 2026

We had our upper floor carpet replaced with LVP from these recently and they were amazing! Workers were super nice and quick, the managing/coordinating staff were extremely friendly, and they wanted…

★★★★★
Leigh Creek
Google
June 23, 2026

My floors look perfect. I chose to let Ortiz crew work on my home when I was at work and it was great to come home to the finished product! I had some concerns about previous moisture damage and they…

★★★★★
Kelsey P
Better Business Bureau
June 18, 2026

Álvaro and his team at Ortiz did an awesome job replacing my carpet upstairs and installing hardwoods in two downstairs bedrooms. Everything looks flawless. They matched the stain of the existing…

★★★★★
Laura B
Better Business Bureau
June 12, 2026

We had our flooring changed to lvp and install new carpet! Alvaro provided a very reasonable price from all the other company i have asked for an estimate. They are easy to work with and know what…

★★★★★
Jackie Abad
Google
June 10, 2026

Alvaro and his team were fantastic! We love how our floors came out, he made the entire experience seamless. I recommend letting him give a quote if you’re trying to get your floors re-done.

★★★★★
Sarah Brandon
Google
June 5, 2026

Ortiz was kind, timely, and his team did a great job installing our LVP.

★★★★★
Anna T
Better Business Bureau
June 3, 2026

WouId I use them again? Absolutely! Would I recomment them to my mom? Absolutely! They were fair in pricing, dependable, on time, excellent skillwise, and cleaned up after themselves (I can't say…

★★★★★
Crissie Cabrera
Google
May 23, 2026

Ortiz Flooring was absolutely great to work with! Easy to communicate and coordinate with and very attentive to the needs of our project. They installed a Forbo Marmoleum tile floor in our garage so…

★★★★★
Jane Holcomb
Google
May 3, 2026

My experience at every step of the process was exactly what one would expect from a professional. I submitted a request for a quote and received a quick response to schedule an onsite appraisal…

★★★★★
Ellen Cooper
Google
April 30, 2026

We are selling our house and needed carpet replaced asap. Our realtor recommended Ortiz Flooring. They came out for a quote within an hour of contacting them, gave me a quote on the spot and were…

★★★★★
Lyndsey Allen
Google
April 25, 2026

We used Ortiz flooring to replace our old carpet and install LVP in our bathrooms. The team were punctual, hard working and the quality of the installation was excellent.

★★★★★
Josh Parsons
Google
April 15, 2026

Great quality work and materials for a good price! Highly recommend!

★★★★★
Oksana S
Better Business Bureau
April 5, 2026

We had an excellent experience with this flooring company from start to finish. After a dishwasher leak damaged the wood flooring around our kitchen island, we needed a repair that would blend…

★★★★★
Kelli Tart
Google
April 1, 2026

I can’t say enough about Ortiz Flooring! His crew did an absolutely amazing job. They completed our floors in just one day, with incredible attention to detail. They even took care of removing and…

★★★★★
Connie Quintal
Google
March 25, 2026

After submitting a request online the owner contacted me directly, was quick to schedule an appointment to review my repair job and provided a quote on the spot. Scheduling the work was quick and…

★★★★★
Mark Arbanasin
Google
March 8, 2026

We purchased our house 1.5 yrs ago. LOTS of work to be done, with many projects as DIY and some outsourced. Therefore, we consider the ROI on each project. Our Goal: Replace heavily trafficked carpet…

★★★★★
Pam Koons
Google
February 28, 2026

I wanted to remove a small area of tile and replace it with hardwood flooring to match the existing hardwoods. Although the existing flooring was over 15 years old, Ortiz Flooring matched it…

★★★★★
Denise Bowling
Google
February 27, 2026

Had some water damage in a bathroom that required repair. After submitting a request online the business owner reached out quickly and setup a consolut. He was punctual and very helpful to quickly…

★★★★★
Mark A
Better Business Bureau
February 20, 2026

The owner and installers were excellent! I would recommend Ortiz Flooring to any local homeowners.

★★★★★
Alexis Pendergraft
Google
February 13, 2026

Alvaro stretched our carpet in 3 rooms and also did repair on our hardwood floors. The team he sent to do the job were highly skilled, paid attention to detail, and did an incredible job on both the…

★★★★★
Cheryl Stevens
Google
February 13, 2026

I am pleased with Ortiz Flooring services replacing our second floor carpet. Mr. Ortiz was helpful in scheduling, discussing alternatives and providing samples. For us this step can sometimes be…

★★★★★
Joel Rutledge
Google
February 11, 2026

We are very happy with our new flooring. The quality is excellent, and it completely changed the look of our home. Installation was done professionally and on time. It’s easy to clean and looks…

★★★★★
Gozde Kustur
Google
February 10, 2026

Mr Ortiz was very patient and professional in answering my many questions about our floor replacement plans. Was able to adjust as our plans evolved. His crews were polite and very thorough. Would…

★★★★★
Rick H
Better Business Bureau
January 27, 2026

I am pleased with Ortiz Flooring services replacing our second floor carpet. Mr. Ortiz was helpful in scheduling, discussing alternatives and providing samples. For us this step can sometimes be…

★★★★★
Joel R
Better Business Bureau
January 22, 2026

Mr. Ortiz listened carefully to me and clearly explained flooring products to me so I could make the best decision for my home. His crew was on time, polite and courteous. I was impressed with their…

★★★★★
Susan L
Better Business Bureau
January 22, 2026

Alvaro and his crew were kind, knowledgeable, prompt, and meticulous. He was able to squeeze our project in before the holidays and our home looks beautiful! Thank you!

★★★★★
McKenzie Luxmore
Google
January 13, 2026

Mr. Ortiz and his crew were kind, knowledgeable, prompt, and meticulous. He was able to squeeze our project in before the holidays and our home looks beautiful! Thank you!

★★★★★
McKenzie L
Better Business Bureau
December 31, 2025

Tuvimos una excelente experiencia con Álvaro de Ortiz Flooring. Hay muchas opciones excelentes en la sala de exposición y son muy profesionales. Lo recomiendo ampliamente.

★★★★★
April Wells
Google
December 14, 2025

I am so pleased with Ortiz Flooring. Alvaro the owner came to our house for quote and he brought samples. The job was done when and as contractor stated and looks great! Highly recommend for your…

★★★★★
Johan Altamirano
Google
December 13, 2025

Could not be happier with my floors! Mr. Ortiz and his team were professional, hard-working, and accommodating. Would absolutely recommend to anyone!

★★★★★
Lindsay H
Better Business Bureau
July 21, 2025

We recently had the pleasure of working with Ortiz Flooring Company, and we couldnt be happier with the results! Their team did an absolutely excellent job professional, detail-oriented, and…

★★★★★
Sunil A
Better Business Bureau
July 10, 2025

Craftsmanship & Customer Service Still Exist! Background – We purchased our house 1.5 yrs ago. LOTS of work to be done, with many projects as DIY and some outsourced. Therefore, we consider the ROI…

★★★★★
Pam K.
Thumbtack
April 26, 2025

I had an excellent experience with Ortiz Flooring! From start to finish, their team was professional, efficient, and highly skilled. They expertly removed old carpet and damaged engineered hardwood…

★★★★★
Carla B.
Thumbtack
November 9, 2024

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